Who We Are

We are a boutique consultancy focused on strategy execution for businesses. With our exceptional execution skills and collaborative approach, we work closely with our clients' teams to deliver tangible results. What sets us apart is our network of global experts, who bring extensive senior executive experience across diverse industries. This invaluable perspective allows us to provide insightful and practical advice rooted in real-world business knowledge. Together, we partner with your organization to effectively implement strategies that drive success.

At Upnext Advice, we are enthusiasts of turning strategies into purposeful actions throughout organizations. We believe in embedding customer centrism into every aspect of what we do. With an understanding of the importance of building strong teams, we strive to help individuals fulfill their potential. Drawing from our experiences at renowned companies such as LEGO, Coca-Cola, Mars, and Gore-Wear, our founder, Ward Van Duffel, has developed a deep understanding of global business dynamics in various settings. Our aspiration as a company is to bring this wealth of experience to deliver tangible results to people and businesses worldwide.

Meet the Team

  • Edward (Ward) Van Duffel

    FOUNDER & MANAGING DIRECTOR

  • Natacha Camerier

    CO-FOUNDER & PARTNER

    FOUNDER UPNEXT COACHING

  • Andi Lapon

    PARTNER

    FOUNDER THE EQUITYBUILDER

  • World-wide Expert network

    SENIOR ADVISORS

  • In order to get the best possible solutions for our customers, we can bring in specialists for all kind of disciplines: Supply Chain, Finance, Procurement, HR, Pricing, Marketing, Sales, Cyber Security, Digital Transformation, eCommerce, and many more. They all had key positions in top companies and know how to drive change and bring projects to live.

    As said: No theory. Results!

    Industry experience: FMCG, CPG, Retail, Construction, Banking, Pharma, IT, Apparel, Advertising, NGO, Energy, Manufacturing, Media, Automotive, Cycling, Direct-to-Consumer, eCommerce, Logistics, …